PERSONAL STUDENT PROJECT 2023
Interactive Branding  |  Illustrator, Photoshop, After Effects & Pacdora​​​​​​​


Shampooch

Shampooch is an all-natural dog grooming brand that produces a pet wash, free from harmful ingredients. Their focus is providing dogs with sensitive skin a washing solution that gives them a calming and comfortable feeling. They were looking for a logo design, a package design, and an interactive logo, portraying the playful personality of dogs and the cleanliness of the overall product. *This a fictional company.

 

Ideation

I gathered inspiration by creating a mood board from Pinterest showing color options, images of dogs, and typography examples. Next came mind mapping, sketching mascots, and testing several illustrations with typography. With this brand, I wanted to portray the energetic energy of a dog in a mascot illustration.

Logo Designs

Final Logo

I chose this dog for the mascot because I felt that it showed the happy and playful personality of dogs. There was also a variety of movement opportunities with this option, like animating the nose, eyes and bubbles.


The purple color scheme was the final choice to portray the calming and soothing aspect of the brand, to effectively show the effect this product on a dog's sensitive skin.

Packaging

I used the same color palette for the pet wash package and added a similar soap texture that I used for the animated logo. This package needed to include the logo, goal of Shampooch, ingredients, warning label,  directions, and continue to show the playful personality of the brand.

Presentation and Supporting Image Assets Designed by @magnific / Magnific (www.magnific.com)

Package Renderings through Pandora (www.pacdora.com)