STUDENT PROJECT 2023
Interactive Branding | Illustrator, Photoshop, After Effects & Pacdora
Shampooch
Shampooch is an all-natural dog grooming brand that produces a pet wash, free from harmful ingredients. Their focus is providing dogs with sensitive skin a wash that gives them a calming and comfortable feeling, without using harmful chemicals. They were looking for a logo design, a package design, and an animated logo, portraying the playful personality of dogs and the cleanliness of the overall product. *This a fictional company.
Ideation
I gathered inspiration by creating a mood board from Pinterest showing color options, images of dogs, and typography examples. Next came mind mapping, sketching mascots, and testing several illustrations with typography. Hand-drawing is not usually my speciality, but with this brand, I wanted to portray the energetic energy of a dog in a mascot illustration.
Logo Designs
Final Logo
I chose this dog for the mascot because I felt that it showed the happiest personality and a variety of movement opportunities. I could use the large snout and eyes to create a sniffing and winking movement.
The purple color scheme was the final choice to portray the calming and soothing aspect of the brand, to effectively show the effect this product on a dog's sensitive skin.
Packaging
I used the same color palette for the pet wash package and added a similar soap texture as I used for the animated logo. This package needed to include the logo, goal of Shampooch, ingredients, warning label, and direction, and continue to show the grooming elements such as the soap along the bottom of the package.
