Ideation

I wanted this car to pop on the page, due to its bright color. I used the colors from the GR86 logo, deep red and black, as well as the cars bright blue. I also wanted to include several textures, like tire tracks, carbon fiber and road gravel. Having the car come into the text and having the text wrap the car, gave it an extra level of movement, which was key to show for a car focused publication.