PERSONAL STUDENT PROJECT 2023
Branding  | Illustrator & Pacdora


Zesty

Zesty is a subscription spice company, that delivers exotic spices and seasonings from around the globe to customers each month. These customers vary from home cooks to professional chefs. Zesty’s monthly spice subscription comes with a mission statement card, and an assortment of spices. They wanted a logo design, and a subscription package design. *This a fictional company.

The Goal

My goal for this brand was to portray a bold and vibrant typography, aligning with the bold spices they offer n their subscription. I wanted a recognizable submark for the brand, so I wanted a typography that had a bold and lively Z, preset in the brand name.

Ideation

I started by creating a mood board on Pinterest, gathering images of subscription boxes, spices, colors, and typography. A few loose typography styles stood out to me because it showed the vibrant energy I felt fit the Zesty brand. I created several different logo compositions and submarks, and ended with a logo that had varied scales and better visual hierarchy. I also wanted the Z to be emphasized, which was only evident in one logo.

Final Logo


Once I created a vector logo, I tested out a few color palettes and went back to Pinterest to see the colors of earthy spices. I chose a color palette highlighting the vibrant colors of spices, like green herbs and turmeric.

Packaging Design

Once I had a logo chosen, I began sketching packaging designs, with variations including illustrated spice patterns, spice shakers, and the brands submark. After creating a few sketches, I considered the information that would be placed on the packaging and how the graphics could be incorporated. I went to Pacdora to find box mockups and layouts, so I could size the design accordingly and see the final design in use.

Packaging Inserts

For the box inserts, I wanted to include a  mission statement that highlighted the overall brand. This had the same pattern that the packaging featured, but with a much lighter color so it did not take away from the array of spices inside.

Presentation and Supporting Image Assets Designed by @magnific / Magnific (www.magnific.com)

Package Renderings through Pandora (www.pacdora.com)

Accompanying Font (a little sunshine) by Vanessa Bays / Dafont (www.dafont.com)