STUDENT PROJECT 2023
Branding | Illustrator & Pacdora
Zesty
Zesty is a subscription spice company, that delivers exotic spices and seasonings from around the globe to customers each month. These customers vary from home cooks to professional chefs. Zesty’s monthly spice subscription comes with a reorder card, a mission statement card, and an assortment of spices. They wanted a logo design, and a subscription box package design. *This a fictional company.
The Goal
My goal for this brand was to portray a bold and vibrant typography, with emphasis on the Z in Zesty, making it a submark for the brand, as well as a bold subscription box where customers would receive their spices.
Ideation
I started by creating a mood board on Pinterest, gathering images of subscription boxes, spices, colors, and typography. A few of the loose typography styles stood out to me because it showed the vibrant energy I felt fit the Zesty brand. I created two different logo compositions and ended up choosing the logo that had varied scales and more hierarchy. I also wanted the Z to be emphasized, which was only evident in one logo.
Final Logo
Once I created a vector logo, I tested out a few color palettes. I chose a color scheme based on common spices, mainly looking at vibrant spices such as herbs and turmeric.
Packaging Design
Once I had a logo chosen, I began sketching packaging, with variations involving illustrated spice patterns, spice shakers, or a pattern created with the submark. After creating sketches and having a solid idea of what information would be placed on the packaging, I went to Pacdora to find box packages, so I could size the design accordingly.
Packaging Inserts
For the cards, I wanted to include a QR code, based on the technological advancements we have today, a reorder card where customers would have to mail their information back would be unnecessary and a QR would create a quick and easy reorder experience.
